Enhance the MARLO B2B2C platform to support advanced bulk coupon assignment capabilities for Eye Care Professionals (ECPs), enabling targeted distribution based on patient segmentation. The proposed criteria include:

Correction Active

Target patients with an active correction (prescription), ensuring relevance and promoting timely purchases.

Unregistered Patients

Assign coupons to patients who have been invited but haven’t completed registration, encouraging onboarding.

Registered but No Orders Yet

Engage patients who have registered but haven’t placed any orders, ideal for activation campaigns.

Product-Based Targeting

Assign coupons based on product types associated with the patient (e.g., specific SKUs or categories).

Patient Reference Number

Enable bulk assignment using patient reference numbers

Redemption Behavior

Target patients who previously redeemed coupons successfully to reinforce positive behavior.

Non-Redemption

Re-engage patients who received but didn’t redeem coupons, using retry campaigns.

Non-Subscribers

Incentivize patients who haven’t enrolled in subscription programs to join.

Expiring Subscriptions

Offer renewal discounts to patients with subscriptions nearing expiration.