Feature Description:

The proposed feature will provide a dedicated module for creating, managing, and displaying announcements or news articles. These announcements can serve to communicate important updates, promotional offers, or other relevant information directly to customers.

Key Capabilities:

1. Content Management:

- Ability to create announcements with rich text, images.

- Option to include links to product pages, promotions, or external resources.

- Schedule announcements for specific start and end dates.

2. Targeted Visibility:

- Default option to show announcements to all customers.

- Advanced targeting options, including: Specific customers or customer groups, geographic & language regions, order history (e.g., frequent buyers).

3. Customization:

- Multi-language support for announcements based on customer locale.

- Option to prioritize or pin certain announcements at the top of the list

4. User Experience:

- Display announcements as banners, pop-ups, or embedded widgets.

- Option for customers to dismiss or hide non-critical announcements.

- Admin control to track views or engagement metrics (e.g., clicks, dismissals).

5. Integration:

- Compatibility with existing tools (e.g. targeting based on OKTA user group or locale).

Benefits:

1. Enhanced customer communication: streamlines direct communication with customers, ensuring important updates are seen promptly.

2. Improved targeting: Increases the relevance of announcements by tailoring them to specific customer groups.

3. Boost engagement