Currently, the patient portal and email communications display the legal store name, which is pulled directly from SAP. This is problematic because the consumer-facing brand name is often different, leading to brand inconsistency for patients.
We're unable to update the name directly in SAP as it's used on legal documents. Therefore, we require an alternative method to ensure the correct consumer-facing brand name appears in these patient-facing channels.
Recommendation: Investigate leveraging Salesforce as the source for this data. Salesforce contains a specific field for the consumer-facing brand name, which would resolve this issue without impacting legal documentation in SAP