During the in‑store checkout flow, the ECP currently sees two buttons on the product page:

ECPs instinctively select "Checkout", expecting a faster flow.

However, when choosing this option, they cannot apply any coupon, which leads to:

Confusion and frustration

Repeated questions on why coupon cannot be added

A perception that the “Checkout” button is the “faster” or “correct” option, even though it doesn’t provide any functional advantage

To apply coupons, the ECP must instead click Add to Cart, which introduces an additional step but is currently the only way to ensure coupon functionality.

Our recommendation is to remove the “Checkout” button entirely from the in‑store checkout experience and keep only “Add to Cart”.